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How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

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