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Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Want to reduce length of stay for cats? Here’s how to handle the adoption process for offsite cats.

Want to reduce length of stay for cats? Here’s how to set up and prepare for successful offsite cat adoptions.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

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