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7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

Video Tips for Helping Cats Transition into New Homes

Send these videos to your cat foster families and adopters to teach them how to help make their cat’s transition into their new home as smooth as possible.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

Download the Latest Shelter Planning Calendar

To help you optimize the possibilities every month of the year can bring to animals in your care, we've created this free, shelter-focused calendar.

9 Brilliant Dog Promotion Ideas

Use these 9 promotions from shelters and rescues throughout the country to set your creative muse free!

Join The Rescue Effect