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10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Make A Doggie Enrichment Box

This Pittsburgh shelter came up with a super-portable enrichment idea that’s simple and quick to put together for instant canine fun.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

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