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Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

5 Tips for Choosing a Big Adoption Event Location

Where you hold a large-scale adoption event can play a big part in its success. Follow these five tips from your colleagues in the field.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

10 Ways to Celebrate Halloween with Shelter Animals

Here’s some spook-tacular inspiration from your colleagues in the animal welfare field—all treats, no tricks! Have some Halloween fun at your shelter this year.