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Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

10 Tips for Shooting Great Video of Your Shelter Animals

Looking for some quick tricks on producing sharp, professional videos to promote your services and shelter animals? Here are our top tips for high-quality video

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Join The Rescue Effect