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How to Run a Virtual Adoption Event

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Adoption Ambassadors Resources: Job Description

This handy one-sheet job description summarizes the goal and responsibilities of being an Adoption Ambassadors pet foster home.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

10 Ways to Celebrate Halloween with Shelter Animals

Here’s some spook-tacular inspiration from your colleagues in the animal welfare field—all treats, no tricks! Have some Halloween fun at your shelter this year.

10 Tips for Being a Powerful Advocate for Pit Bulls

Discover 10 ways to advocate for pit bull-type dogs, including adoption campaigns and resources for adopters.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Join The Rescue Effect