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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Foster Animal Biography Sheet

Share these handy worksheets with foster families to gather information about your animals in foster care. You can choose between a dog/cat or equine version.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

Pets as Gifts Can Safely Increase Holiday Adoptions

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Four Paths to Adoption Success

Patricia McConnell offers simple tips in four key areas that can help smooth the transition period for your adopters and their new pets.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

Waiving Adoption Fees at the ASPCA’s Adoption Center

The ASPCA Adoption Center's successful fee-waived program began in September 2008 when it launched a "Free Over Three" promotion for cats three years and older and adoptions soared!

They Did It: Doggy Day Out

Read about one agency's Doggy Day Out program that lets volunteers take dogs on trips of their choosing like hikes, beach trips, dinners and even sleepovers.

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

Meow for Now: Kitten Health, Behavior, & Wellness

Elevate your kitten foster program with kitten health and behavior resources for staff and foster families, including intake protocols and downloads for determining a kitten’s age and tips on kitten socialization.