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Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

5 Ways to Find More Foster Parents

Looking for more foster families? These five areas of focus can help you find people who may not have considered fostering before but welcome the opportunity.

4 Tips for Equine Matchmaking

Learn five tips to make better adoption matches for the equines in your care.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Diarrhea Protocol for Kitten Foster Programs

Download and customize this kitten diarrhea protocol to help your program identify and respond promptly to foster kittens with diarrhea.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Join The Rescue Effect