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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Dog and Cat Adopter Packets

These downloadable and customizable guides for pet owners provide handy tips for feeding, training, and troubleshooting behavior concerns in the home post-adoption.

Bust More Myths, Get More Fosters

Here are the seven top myths about fostering kittens with their answers. Share with staff and other foster parents so they can recruit friends & families.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Processing Adoptions for Offsite Cats

Want to reduce length of stay for cats? Here’s how to handle the adoption process for offsite cats.

Join The Rescue Effect