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Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

They Did It: Created a Kitten Foster Mentor Program

See how Cat Adoption Team created a kitten foster mentor program that provides backup medical care to kitten fosters.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Winter Shelter Bins for Community Cats FAQ

Help outdoor and community cats and kitties stay warm this winter with inexpensive foam coolers! Learn how to build one.

Adoption Ambassadors Resources: Adopter Hot Spots

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Relocation Q&A with Mobile SPCA, Source Shelter for ASPCA’s Milestone Transport

The Mobile SPCA, an ASPCA Animal Relocation Partner since 2018, provided the 200,000th dog for the ASPCA’s recent milestone transport to Massachusetts.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Research Comparing Costs of Trap/Neuter/Return (TNR) and Euthanasia

Learn about the relative costs of trap-euthanize vs trap-neuter-return and when they can decrease the population of community cats!

Pet Adjustment Periods: The 3 Days - 3 Weeks - 3 Months Guide

Learn the importance of the 3-3-3 guideline for pet adjustment to help support adopters and fosters on what to expect during this period.

Join The Rescue Effect