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Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Winter Shelter Bins for Community Cats FAQ

Help outdoor and community cats and kitties stay warm this winter with inexpensive foam coolers! Learn how to build one.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

How to Host a Dog Talent Show at Your Shelter

Learn how a talent show for dogs is a fun and engaging way to showcase animals who are available for adoption.

Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Become an ASPCA Placement Partner

The ASPCA’s Centralized Placement team connects at-risk animals with our Placement Partners, a nationwide network of shelters and rescue groups. These resilient animals are rescued from cruelty or disaster situations and receive much needed care at ASPCA facilities.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Top 5 Reasons to Transfer Equine Ownership

Learn four reasons transferring ownership at the time of adoption is beneficial to horses, adopters and equine organizations.