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Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Wisconsin Humane Society improves the adoption experience, from first impression to post-adoption follow-up.

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Discover how one organization increased cat adoptions by reducing the number of cats available for adoption.

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

Animal Rescue League of Boston uses this form to help ensure their fosters can reach them 24/7. You can download a copy right here.

Find out how two shelters use an on-deck foster program to get animals into homes quickly and efficiently while reducing the burden on staff.

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.

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