Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
How to Go Live on Facebook, Instagram, and Twitter
Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.
How to Conduct No-Contact Animal Handoffs
In the time of social distancing, learn how to properly conduct no-contact handoffs that reduce the risk for both the people and animals involved.
How to Start or Elevate an Adoption Ambassadors Program
Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.
Marketing Checklist for Horse Adoption Organizations
Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.