Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
Adoption Promotions for Harder-to-Place Dogs and Cats
Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.
Marketing Checklist for Animal Shelters and Rescues
Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.
How to Host A Virtual Adoption Event
Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.
5 Tips for Making Virtual Adoptions a Success
Learn five tips for working with foster families to conduct virtual adoptions.
Pets as Gifts Can Safely Increase Holiday Adoptions
Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.
10 Cat Adoption Promotion Samples
Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.
10 Tips for Shooting Great Video of Your Shelter Animals
Looking for some quick tricks on producing sharp, professional videos to promote your services and shelter animals? Here are our top tips for high-quality video
8 Ideas for Animal Shelters on St. Patrick's Day
Why not tap the luck o' the Irish to get your animals adopted this March? Try these fun ideas for animal shelter promos and events from your colleagues
Dog Adoption Marketing Resources
Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.