Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
10 Cat Adoption Promotion Samples
Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.
Stocking Stuffers for Shelter Animals
Looking for a fun way to deck your halls? Hang a stocking on each dog and cat kennel and encourage visitors to stuff the stockings with toys and other goodies.
9 Brilliant Dog Promotion Ideas
Use these 9 promotions from shelters and rescues throughout the country to set your creative muse free!
They Did It: Featuring FelV Cats in a Shelter Cafe
Find out how this shelter created an engaging, adopter-friendly cafe to feature its FelV positive cats.
Strategies for Placing Special Needs Horses
If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.
They Did It: Doggy Valet Service
Read how one organization's doggy valet offers streamlined services with a smile for large-scale adoption events.
They Did It: Surprise Kitten Visit
Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.
5 Ways Animal Organizations Can Message Thanksgiving
Use these 10 ideas from colleagues across the country to inspire your own Thanksgiving creativity.
7 Ideas to Promote Your Shelter Animals on Black Friday
Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.