Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
Marketing Checklist for Horse Adoption Organizations
Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.
How to Take Animal Sheltering Operations Online During a Crisis
Get tips for hosting virtual event, online adoptions fundraisers during the COVID-19 crisis.
Pets as Gifts Can Safely Increase Holiday Adoptions
Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.
How To Train a Cat to Ring a Bell (Watch Adopters Line Up!)
How does teaching cats to ring bells help you get them into homes? Check out this easy four-step process and find out!
How to Cut Foster Home Wait Times With On-Deck System
Find out how an on-deck foster system can streamline your process and move animals more quickly into foster homes.
How to Use Online Orientation for More Foster Parents, Less Staff Burden
Read how online orientation can increase your pool of foster families and decrease the burden on your staff and resources.
How to Go Live on Facebook, Instagram, and Twitter
Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.
How to Throw a Shelter Kitten Shower
These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.
How to Build a Canine Kissing Booth
Constructed easily and inexpensively from cardboard, a kissing booth is perfect for adoption events, promos, fundraisers and Valentine’s Day.