Irresistible Emails Resources
Email is a crucial tool for animal shelters and rescues when it comes to communicating with their communities and finding loving homes for the pets in their care. Crafting engaging and effective emails can be challenging, but there are several resources available that can help you create compelling messages that resonate with your audience. Whether you're looking to promote an upcoming adoption event, share heartwarming success stories, or simply stay in touch with your supporters, these resources can provide you with the guidance and inspirationyou need to take your email marketing efforts to the next level.
Resources for Engaging Emails
Email Formatting and Design
- The Ultimate Guide to Email Design and 13 Best Practices (Hubspot)
- The Ultimate Guide to Email Design Best Practices in 2024 (Unlayer)
- Email Design Best Practices: 16 Key Things to Know (Litmus)
- ReallyGoodEmails.com
Writing Subject Lines
- 20 Tips to Write Catchy Email Subject Lines [+ Examples] (Hubspot)
- 184 Best Email Subject Lines And Why They Work! (2024) (Optin Monster)
- Best email subject lines that work (with expert tips) (Constant Contact)
Testing Subject Lines
- SubjectLine.com
- Email Subject Line Grader (Net Atlantic)
- Test Subject (Zurb)
Writing Email Body Copy
- The Comprehensive Guide to Writing High-Performing Emails (Campaign Monitor)
- How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy (Hubspot)
- Tips for creating compelling emails (Google for small business)
- Email Marketing For Events: Best Practices & Examples [2024] (Moosend)
- Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy
(Hubspot) - Email Accessibility: A Complete Guide for Marketers, Designers, and Developers (Email on Acid)
Email Deliverability and Analytics
- Email deliverability: Everything you need to know (Mailtrap)
- What is Email Deliverability? Best Tips & Practices in 2023 (Hubspot)
- Legal Aspects of Email Marketing: Laws, Compliance, and Penalties (Mailtrap)
- Email Analytics [Research]: 8 Email Marketing Metrics You Should Track (Hubspot)
Testing for Deliverability
- Sender Score
- Mail Tester
- Spam Check (Postmark)
Using Images in Your Communications
General Photo Tips for Shelter Animals
Free Resources for Stock Images
Free Resources for Creating Graphics and Editing Images
- Canva
- Adobe Express
- Pixlr
- Giphy (animated GIF maker)