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Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Effective Tips to Boost Adoptions: Reduce Barriers & Improve Experience

Learn how to increase adoptions by reducing barriers and streamlining your adoption process.

6 Tips for Placing Special Needs Horses

Learn 6 tips for placing special needs and unrideable equine into good homes.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

10 Ways to Celebrate Halloween with Shelter Animals

Here’s some spook-tacular inspiration from your colleagues in the animal welfare field—all treats, no tricks! Have some Halloween fun at your shelter this year.

Find the Right Spay/Neuter Clinic Veterinarian

This resource can help tackle challenges to successfully hire a spay/neuter clinic veterinarian.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Low-Cost Veterinary Clinics Can Improve Access to Care and Job Satisfaction in Veterinarians

Read about the impact of a free One Health clinic on underserved pet owners and veterinarians.

Empower Owners, Engage Your Community to Boost RTO

Looking for ways to increase the number of lost pets returning to their owners? Read about a winning model that empowers pet owners and the wider community.

Join The Rescue Effect