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2025 ASPCA Right Horse Grants to Amplify Adoptions and Support Community Equines

This grant opportunity is aimed at supporting programs and processes that increase adoptions, focus on owner relinquishment intake, and/or help keep owned horses home.

Adoption Programs & Promotions

Conversational Adoption Counseling

Conversational adoption counseling helps you get the information you need while reducing adopter stress and creating a positive impression.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

Adoption Ambassadors Resource Hub

Find a collection of resources to help get animals adopted directly from volunteer foster homes.

Adoption Ambassadors Foster Program

Adoption Ambassadors is foster care taken to the next level: You supply simple training and a few tools, and foster parents take it from there. 

Research Behind Adoption Ambassadors

Research conducted by the ASPCA has found that empowering fosters to find adopters is a simple and powerful strategy for saving more lives.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Improve the Shelter Experience for Adopters

Wisconsin Humane Society improves the adoption experience, from first impression to post-adoption follow-up.

Four Paths to Adoption Success

Patricia McConnell offers simple tips in four key areas that can help smooth the transition period for your adopters and their new pets.