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Smile! You’re Saving Lives

Explore ways to improve service by clarifying the meaning behind the work you do and applying proven concepts to what you already know.

Community-Centered Medicine: Tools for Elevating Your Impact

The practice of shelter and community veterinary medicine is critical to the health of animals in the entire community. Learn about this ASPCA program for vet students.

Return to Owner

Discover strategies for returning pets to their owners, including ID tags, microchips, and community resources for lost and found pets.

13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

10 Ways to Celebrate Halloween with Shelter Animals

Here’s some spook-tacular inspiration from your colleagues in the animal welfare field—all treats, no tricks! Have some Halloween fun at your shelter this year.

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

Join The Rescue Effect