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Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.

Adoption & Placement

From fostering to fee-waived to open adoptions, this section is teaming with tips, how-tos and tools to help you–and your fosters—find homes for more animals.

Dog Adoption Marketing Resources

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Adopter Support: Helping Adopters Succeed

Learn about a successful post-adopter support program that proactively reaches out to adopters to offer assistance with common problems.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

4 Effective Strategies to Adopt Out Foster Kittens

Learn four effective ways to find homes for foster kittens, including Adoption Ambassadors, mega-adoption events, pet supply stores and relocation.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

2025 ASPCA Right Horse Grants to Amplify Adoptions and Support Community Equines

This grant opportunity is aimed at supporting programs and processes that increase adoptions, focus on owner relinquishment intake, and/or help keep owned horses home.

They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

Research Behind Adoption Ambassadors

Research conducted by the ASPCA has found that empowering fosters to find adopters is a simple and powerful strategy for saving more lives.

Join The Rescue Effect