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They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

17 Plants Poisonous to Pets

Some of the prettiest household decorations can be the most lethal to pets. Find out which household plants could make your animals ill.

Behavioral Rehabilitation of Extremely Fearful Dogs

Review research by the ASPCA Behavioral Rehabilitation Center on the effectiveness of a behavior modification protocol that could reduce euthanasia in moderately to extremely fearful dogs, especially those from cruel and neglectful backgrounds

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.

ASPCA® Disaster Response – Request for Proposals

The ASPCA invites proposals for funding for capacity-building and preparedness for future natural disasters from authorized disaster response organizations.

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Tips for Treating Baclofen and Metaldehyde Poisoning in Dogs and Cats

Use these lifesaving tips from the ASPCA Animal Poison Control to treat baclofen and metalhyde poisonings in dogs and cats.

Join The Rescue Effect