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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Feline Enrichment

Make feline enrichment a part of every cat’s day with these simple and clever ideas, many of which can be folded into your regular shelter routine.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Spay/Neuter Clinic Administration

From your spay/neuter clinic’s property to its people, this section on clinic administration can help you keep things running smoothly.

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

6 Tips for Placing Special Needs Horses

Learn 6 tips for placing special needs and unrideable equine into good homes.

Programs & Operations

We’ve provided information to help you fill your many roles as well as forms and samples useful for hiring & firing, volunteer management, and fundraising.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

What's the Deal About Data?

Knowing what animals are coming into your shelter and why, and what animals are making it out alive (or not) are important keys to improve your performance.

Special Delivery: Bringing Pets Right to Doorsteps

Learn how pets as gifts – delivery included! – has been a lifesaving success in Santa Fe.

Join The Rescue Effect