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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

Reaching & Supporting Adopters

Make it easy for adopters to keep their pets with these resources for managing behavior issues and other concerns in the early days of adoption.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Talkin’ TNR: 4 Responsible Feeding Practices

These responsible feeding best practices will go a long way in keeping the peace among human and feline neighbors.

Stressbuster: Canine Sleepovers

Find out how one shelter reduces stress for dogs without entirely removing them from the adoption floor.

Foster Care Contact Sheet

Animal Rescue League of Boston uses this form to help ensure their fosters can reach them 24/7. You can download a copy right here.

Step 3: Create Shelter-to-Home Placement Plan

Get ready to place in an animal in the home of an Adoption Ambassador.

Bust More Myths, Get More Fosters

Here are the seven top myths about fostering kittens with their answers. Share with staff and other foster parents so they can recruit friends & families.

They Did It: Decreased Length of Stay with Post-Adoption Spay/Neuter Contracts

Learn how 1 shelter used post-adoption spay/neuter contracts to get pets into homes faster and open space for more animals in need.

Join The Rescue Effect