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Creating Adoption Processes that Truly Support Saving Lives

Learn specific strategies for engaging staff, volunteers, and the community to increase the volume and success of your adoptions.

Kitten Care Cheat Sheets for Foster Families and Adopters

These 8 downloads will help foster families and adopters with feeding, housing, and bathing kittens.

10 Dog Adoption Promos That Made Us LOL

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

2025 ASPCA Reimagining Racers: Grants for Adopting Out Retired Racehorses

ASPCA Right Horse Adoption Partners, Industry Partners, and organizations in the Warm-Up Ring are invited to apply for a grant to support programs aimed at adopting out retired Thoroughbred racehorses.

They Did It: Adopted Out More Horses During Adopt a Horse Month

Discover how Adopt a Horse Month helped 2 organizations boost adoptions, making room to help more equines in their community.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Posters and Shareable Graphics that Show the Financial Benefits of Adopting Shelter Dogs and Cats

Customize these posters and social media graphics so potential adopters can see at a glance the financial benefits of adopting a dog or cat from your organization.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

4 Effective Strategies to Adopt Out Foster Kittens

Learn four effective ways to find homes for foster kittens, including Adoption Ambassadors, mega-adoption events, pet supply stores and relocation.

Join The Rescue Effect