Search

Adoption Marketing

Virtual Adoption Resources

These resources will help you hold a successful online adoption event, with social media, behavior, promotion and logistical tips taking your shelter adoption process online

Shelter Nutrition for Cats and Dogs

Proper nutrition is an essential component of any shelter wellness program. Food can also be a powerful enrichment tool. Learn best practices for feeding the animals in your care.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

Barn Cat Programs that Work

Learn how two agencies provided alternative living arrangements for hundreds of cats in barns, warehouses and factories

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Teaching Cats to Ride in Carriers

Share this resource with your cat adopters and foster families to help make trips in carriers less stressful for everyone.

Adoption Ambassadors FAQ

Here are some of the most common questions we receive about the Adoption Ambassadors program.

Adoption Ambassadors Resources: Instructions for Adoption and Payment Paperwork

Your Adoption Ambassadors need guidance when it comes to finalizing the adoption of their foster pet, and our bulleted, customizable list does the trick.

Research on Fee-Waived Animal Adoptions

Thinking about offering free adoptions? Research confirms that fee-waived cats are just as loved as ones with a price tag.