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5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Adoption Ambassadors Resource Hub

Find a collection of resources to help get animals adopted directly from volunteer foster homes.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

ASPCA Northern Tier Shelter Initiative (NTSI)

The Northern Tier Shelter Initiative (NTSI) is an ASPCA program that provides grants, free consultations and training to brick-and-mortar shelters, non-profit veterinary clinics, and Indigenous communities.

Meow for Now: Kitten Foster Program Management

From finding a foster coordinator to recruiting and training volunteers, these resources will help you create or enhance your kitten foster program.

10 Tips for Hosting Virtual Equine Adoption Events

Follow these tips to generate exposure for your adoptable horses and help them find their new homes.

Join The Rescue Effect