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Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

They Did It: Hay Safety Net Helps Struggling Horse Owners

Read how one agency got social-service agencies to promote a hay safety net program that keeps horses in their homes.

They Did It: Easy & Accessible Cat Enrichment

Download these easy conversation guides to help with nonjudgmental animal shelter adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

7 Tips for Animal Shelters on Giving Tuesday

These seven best practices can help you leverage the philanthropic powerhouse of Giving Tuesday on behalf of your organization and its animals.

Equine Welfare Data Collective Shines Light on Equine Needs

What’s the main source of transitioning and at-risk horses? Read the results of the Equine Welfare Data Collective’s inaugural research.

13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.

Preparing for Off-site Equine Adoption Events

These quick tips and packing lists will take the stress out of off-site equine adoption events – for you and your horses.

Spring-Blooming Bulbs: Year-Round Problem

Not all bulbs are created equal, and there's a wide range of concern around them. Review this list to make sure you’re up to date.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Join The Rescue Effect