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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Effectively Managing Equine Adoption Inquiries During Busy Times

Read our quick tips for ensuring that equine adopters are interested and excited about adopting, regardless of whether or not you have the right horse for them right now.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

How Conversational Adoption Can Help You Place More Horses in Homes

Learn 5 tips for shifting to a conversational adoption approach that will enhance matchmaking and increase equine adoptions.

They Did It: Reduced Barriers for Equine Adopter Engagement and Post-Adoption Support

Discover how West Virginia Horse Network used creativity and innovation to both attract and support first-time equine adopters.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

6 Tips for Placing Special Needs Horses

Learn 6 tips for placing special needs and unrideable equine into good homes.

Intake Pathways for Open-Admission Horse Adoption Agencies

Equine open admission programs are a great way to serve your community and prevent horses from going to low-end auctions.

They Did It: Created a Barn-Leasing Program to Grow Their Own Horse Adopters

Learn how an innovative barn-leasing program allows new adopters a place to board their horses and maintain the sense of community they've built with like-minded horse lovers.

6 Ways to Protect Horses While Transferring Ownership

Discover six ways to provide a safety net for horses while still transferring ownership at the time of adoption.