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Adopt a Horse Month Promotional Downloads and Graphics

Download your guide for Adopt a Horse Month and learn some best practices to promote your adoptable equines.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

How Conversational Adoption Can Help You Place More Horses in Homes

Learn 5 tips for shifting to a conversational adoption approach that will enhance matchmaking and increase equine adoptions.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

They Did It: Reduced Barriers for Equine Adopter Engagement and Post-Adoption Support

Discover how West Virginia Horse Network used creativity and innovation to both attract and support first-time equine adopters.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.