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Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

What's the Deal About Data?

Knowing what animals are coming into your shelter and why, and what animals are making it out alive (or not) are important keys to improve your performance.

Animal Shelter-Related Research

Animal welfare professionals serving dogs, cats, and horses can use this data-backed information to enhance fostering, adoption, relocation, and other programs.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

Why Animal Shelters Support Better Policies for Veterinary Telemedicine

Veterinary telemedicine is an excellent way to help increase access to vet care for pets and can help keep pets in homes and out of animal shelters.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Join the ASPCA Veterinary Engagement Team (VET) to Help Shape Animal Welfare Policy

Veterinarians who join the ASPCA Vet Advocacy Team can contribute their voices to policy changes that can improve the lives of animals nationwide.

Join The Rescue Effect