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The ASPCA Opens Animal Support Center in Collaboration with Oktibbeha County Humane Society

Learn about the ASPCA’s collaboration with Oktibbeha County Humane Society to open a first-of-its-kind facility in Mississippi.

Behavioral Rehabilitation of Extremely Fearful Dogs

Review research by the ASPCA Behavioral Rehabilitation Center on the effectiveness of a behavior modification protocol that could reduce euthanasia in moderately to extremely fearful dogs, especially those from cruel and neglectful backgrounds

The Rescue Effect: Shelter Toolkit Overview

Find ideas for increasing adoptions through events, marketing your animals, and connecting your community to your important mission.

Download the Latest Shelter Planning Calendar

To help you optimize the possibilities every month of the year can bring to animals in your care, we've created this free, shelter-focused calendar.

Research Comparing Costs of Trap/Neuter/Return (TNR) and Euthanasia

Learn about the relative costs of trap-euthanize vs trap-neuter-return and when they can decrease the population of community cats!

5 Tips for Thanking Donors

Use these five basic tips for showing gratitude to donors, building goodwill—and potentially fostering larger donations in the future.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

Join The Rescue Effect