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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

Finding Foundations that Fund Animal Welfare

Check out this starter list of organizations that make giving animal-welfare grants part of their mission.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Animal Shelter-Related Research

Animal welfare professionals serving dogs, cats, and horses can use this data-backed information to enhance fostering, adoption, relocation, and other programs.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Use a Food Calculator

Use this calculator to determine the correct amount of food for dogs and cats based on weight and life stage

COVID-19 Animal Welfare Survey Offers View of Future Shelter Operations

A survey of shelters and rescues during the pandemic revealed challenges, lessons learned, and new approaches to help dogs and cats going forward.

Decision-Making Cheat Sheet

Learn how to prioritize your animal sheltering work by answering these simple questions.

Join The Rescue Effect