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5 Uses for QR Codes in Animal Shelters

Learn how your animal shelter can use QR codes to increase adoptions and manage your operations more efficiently.

2024 ASPCA Hurricane Response & Relief Grants Initiative

To support animals and communities impacted by Hurricanes Helene and Milton, the ASPCA is offering $1 million in grants to cover expenses of animal welfare and other organizations supporting disaster response and relief.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

They Did It: Surpassed Their Giving Tuesday Goal

See how the SPCA of Texas used compelling stories and customized messaging to exceed their 2020 Giving Tuesday goal by nearly 25%.

Download the Latest Shelter Planning Calendar

To help you optimize the possibilities every month of the year can bring to animals in your care, we've created this free, shelter-focused calendar.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Best Ideas to Attract, Retain, & Grow Animal Shelter & Rescue Volunteers

Try these 10 resources, including articles and webinars, to attract, train, and retain your volunteers.

Join The Rescue Effect