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Download the Latest Shelter Planning Calendar

To help you optimize the possibilities every month of the year can bring to animals in your care, we've created this free, shelter-focused calendar.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Talking with Matt Bershadker, President and CEO of the ASPCA

Check in with Matt Bershadker, President and CEO of the ASPCA, to learn about his animal welfare journey and his thoughts on where the field is headed.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

5 Tips for Thanking Donors

Use these five basic tips for showing gratitude to donors, building goodwill—and potentially fostering larger donations in the future.

Creating Thoughtful Community Collaborations that Support Pets and Their Owners

Learn more about programs and services from animal welfare professionals that provide pet owners with the support they need to care for their pets.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

What's the Deal About Data?

Knowing what animals are coming into your shelter and why, and what animals are making it out alive (or not) are important keys to improve your performance.

They Did It: Raised More Than 25% of Their Annual Fundraising Goal During One Event

What made Heart of the Valley Animal Shelter’s signature “Dog Ball” fundraiser so successful? Executive Director Marla Caulk shares her tips.

Join The Rescue Effect