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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

They Did It: Surpassed Their Giving Tuesday Goal

See how the SPCA of Texas used compelling stories and customized messaging to exceed their 2020 Giving Tuesday goal by nearly 25%.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Best Ideas to Attract, Retain, & Grow Animal Shelter & Rescue Volunteers

Try these 10 resources, including articles and webinars, to attract, train, and retain your volunteers.

ASPCA Learn: Supporting Animal Welfare Professionals Through Enhanced Online Learning

ASPCA Learn is our online Learning Management System (LMS) that will support a more impactful learning and knowledge-sharing experience.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

They Did It: Raised $40,000 for a New Play Yard in Just 24 Hours

NHA raised $40K in just 24 hours for an outdoor play yard for their dogs, which provided both placement opportunities & behavioral support.

Top Tips for Volunteer Success in an Animal Shelter or Rescue

Read our top tips for finding, motivating, and retaining one of your most important assets – your animal shelter volunteers.