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Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

5 Ways to Show Volunteers How Important They Are

You know your volunteers are vital. Here are volunteer appreciation tips to help make sure they know it, too!

Access to Veterinary Care Online Courses

Learn from colleagues working to elevate AVC, about their approaches, successes, and lessons, with engaging topics ranging from incorporating AVC in veterinary education to challenges facing the field.

Sample Script: Orienting Volunteers to a Culture of Feedback

Download this simple script to help with volunteer management.

6 Ways to Create a Sense of Community for Volunteers

Successful volunteer programs keep volunteers connected to each other and your agency. Try these six tips to keep volunteers in touch.

Using Geographic Information Systems (GIS) to Map Animal Data

Read about the ASPCA’s research into Geographic Information Systems and how it can be a powerful lifesaving tool for shelters.

Fast Track Planning

Use this resource to better understand how to fast track your shelter population.

Join The Rescue Effect