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Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

What's the Deal About Data?

Knowing what animals are coming into your shelter and why, and what animals are making it out alive (or not) are important keys to improve your performance.

They Did It: How a Horse Rescue Created a Steady Revenue Stream

Find out how one equine rescue created a learning program for businesses that raises thousands of dollars each year.

They Did It: Hired a Social Worker for Their Animal Shelter

Gateway Pet Guardians hired a Community Support Manager to support the people and pets in their community

Design 'Adopt Me' Bandanas for Shelter Pets

Design pet-sized bandanas and donate them to a local shelter.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Implementing SOPs

Find out how to effectively use your SOP as a training tool.

Why Animal Shelters Support Better Policies for Veterinary Telemedicine

Veterinary telemedicine is an excellent way to help increase access to vet care for pets and can help keep pets in homes and out of animal shelters.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Join The Rescue Effect