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They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

ASPCA Learn: Supporting Animal Welfare Professionals Through Enhanced Online Learning

ASPCA Learn is our online Learning Management System (LMS) that will support a more impactful learning and knowledge-sharing experience.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

6 Ways to Create a Sense of Community for Volunteers

Successful volunteer programs keep volunteers connected to each other and your agency. Try these six tips to keep volunteers in touch.

Fast Track Planning

Use this resource to better understand how to fast track your shelter population.

They Did It: Raised $40,000 for a New Play Yard in Just 24 Hours

NHA raised $40K in just 24 hours for an outdoor play yard for their dogs, which provided both placement opportunities & behavioral support.

Join The Rescue Effect