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2025 ASPCA California Wildfire & Disaster Preparedness Fund

$5 million in grants are available in the ASPCA California Wildfire & Disaster Preparedness Fund for animal welfare organizations.

Talking with Matt Bershadker, President and CEO of the ASPCA

Check in with Matt Bershadker, President and CEO of the ASPCA, to learn about his animal welfare journey and his thoughts on where the field is headed.

Top 10 Tips for Effective Animal Shelter Employee Recognition & Appreciation

Learn how to integrate staff recognition into your operations to show appreciation for your staff’s commitment and improve engagement and retention.

Access to Veterinary Care Online Courses

Learn from colleagues working to elevate AVC, about their approaches, successes, and lessons, with engaging topics ranging from incorporating AVC in veterinary education to challenges facing the field.

ASPCA Learn: Supporting Animal Welfare Professionals Through Enhanced Online Learning

ASPCA Learn is our online Learning Management System (LMS) that will support a more impactful learning and knowledge-sharing experience.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

They Did It: How a Horse Rescue Created a Steady Revenue Stream

Find out how one equine rescue created a learning program for businesses that raises thousands of dollars each year.