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Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Getting Good TV and Radio Coverage

Check out tips for working with broadcast media and building relationships with people who influence what stories are covered.

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Using Geographic Information Systems (GIS) to Map Animal Data

Read about the ASPCA’s research into Geographic Information Systems and how it can be a powerful lifesaving tool for shelters.

Best Ideas to Attract, Retain, & Grow Animal Shelter & Rescue Volunteers

Try these 10 resources, including articles and webinars, to attract, train, and retain your volunteers.

Print and Post: The Five Freedoms

This full-color poster features the internationally recognized Five Freedoms that spell out humane treatment of animals.

Research Comparing Costs of Trap/Neuter/Return (TNR) and Euthanasia

Learn about the relative costs of trap-euthanize vs trap-neuter-return and when they can decrease the population of community cats!

How to Use Whiteboards to Share Information about Shelter Animals

Sharing information about animals in your care is critical. Use these tips for creating effective whiteboards—and get a few ideas for other ways to convey important information visually.

They Did It: DIY Capital Campaign

Learn the successful strategies employed when a Colorado large-animal sanctuary needed to raise $100,000 fast.

Strategies to Increase Kitten Fostering in Communities with High Shelter Intake

Read a recent ASPCA study that identifies barriers and opportunities to increase kitten foster volunteers in high kitten shelter intake communities.

Join The Rescue Effect