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ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Adopt a Horse Month 2024 Kickoff

Join us for the campaign launch webinar where we'll share strategies to boost equine adoptions over the coming weeks and beyond.

Adopt a Horse Month Promotional Downloads and Graphics

Download your guide for Adopt a Horse Month and learn some best practices to promote your adoptable equines.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

Volunteer Management Tips for Equine Adoption Organizations

Discover tips to recruit, train, and keep volunteers coming back to maximize your organization’s impact on the horses in your care.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

New Horse Adopter Guide

Share this handy guide from Horse Illustrated with all your new equine adopters.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

Join The Rescue Effect