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Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

How to Create a Customer-Friendly Horse Adoption Application

Discover how to welcome equine adopters to your organization with a friendly approach and simple adoption application or adoption interest survey.

Why Equine Organizations Should Avoid Kill Pen Bail-Outs and Find Alternative Ways to Help Horses in Need

Discover the truth behind kill pen bail-outs and how adoption organizations can contribute to equine welfare efforts to help end horse slaughter.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Volunteer Management Tips for Equine Adoption Organizations

Discover tips to recruit, train, and keep volunteers coming back to maximize your organization’s impact on the horses in your care.

How Conversational Adoption Can Help You Place More Horses in Homes

Learn 5 tips for shifting to a conversational adoption approach that will enhance matchmaking and increase equine adoptions.

Encouraging Research Regarding Homes for Horses

New research suggests there are 2.3 million individuals or 1.2 million households with the strong interest and capacity to adopt a homeless horse.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

Join The Rescue Effect