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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

6 Tips for Getting Donkeys Adopted

Need help finding homes for donkeys? Learn six donkey-adoption strategies from the Humane Society of North Texas.

Equine Welfare Data Collective Shines Light on Equine Needs

What’s the main source of transitioning and at-risk horses? Read the results of the Equine Welfare Data Collective’s inaugural research.

They Did It: Helped More Horses by Building a Safety Net Program

Learn how an equine rescue developed a safety net program to help divert horses from intake.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

They Did It: More Than Doubled Their Non-riding Horse Placements

With a focus on marketing efforts, training and care, you can find great homes for non-riding, or companion, horses.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

They Did It: Hay Safety Net Helps Struggling Horse Owners

Read how one agency got social-service agencies to promote a hay safety net program that keeps horses in their homes.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

Join The Rescue Effect