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How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Customize These Cute ASCM Overlays for Social Media

You can customize these attention-grabbing social media overlays for your cats, events, and all other things related to Adopt a Shelter Cat Month!

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Using Technology to Facilitate Behavior Treatments

Learn how to use technology to provide behavior and enrichment during a crisis, including remote treat dispensers, cameras, social media and video conferencing.

Video: Getting Your Available Animals Zoom-Ready

In this video, Renee Dunaway, ASPCA Senior Manager of the Behavior Rehabilitation Center's Learning Lab, offers tips and tricks for getting Zoom-ready.

Virtual Animal Adoption Meet and Greet Example

Wondering what a virtual meet-and-greet straight from your foster family’s home looks like? Check out this video example.