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How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

5 Tips to Keep Funds Coming in During Fee-Waived Adoptions

Use these five tips to keep funds coming in during fee-waived adoption promotions.