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Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

See how Oregon’s Cat Adoption Team (CAT) has been finding homes for 100 or more kittens during their one-day Kitten Palooza adoption extravaganza.

Join The Rescue Effect