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They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

Doggy Day Outs, Field Trips & Short-Term Fosters: Reducing Stress in Shelter Dogs While Increasing Volunteers and Adoptions

Discover simple and effective strategies to involve your community in volunteer outings that help reduce stress for shelter dogs and increase adoptions.

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

10 Tips for Shooting Great Video of Your Shelter Animals

Looking for some quick tricks on producing sharp, professional videos to promote your services and shelter animals? Here are our top tips for high-quality video

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Join The Rescue Effect