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Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

These dog promos from the field are sure to bring you chuckles—here’s inspiration to use humor to help increase adoptions.

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Partner with a retail mall to increase adoptions and find homes for special needs pets.

Prepare for kitten season with this free webinar on planning and executing a mega-adoption event that's low on stress but high on adoptions.

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

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